From March 3 to 6, 2026, the global hardware industry's attention converged on Cologne, Germany, as the 2026 Cologne International Hardware Fair (EISENWARENMESSE) unfolded in grand style. As an industry pioneer with over two decades of expertise in hose reel R&D and manufacturing, ZHAOQING YONGYE METAL INDUSTRY CO.,LTD. showcased its full range of hose reel products. Joining 2,500 leading global enterprises at this world-class event, the company demonstrated the strength and appeal of “Chinese Intelligent Manufacturing.”
The Cologne International Hardware Fair stands as the world's largest and most influential gathering in the hardware sector, representing the pinnacle of international standards and industry trends. This edition not only brought together approximately 2,500 exhibitors from 53 countries but also attracted 47,000 professional buyers from 143 nations, underscoring its formidable global reach and commercial value. This year's event was specially adjusted to run from Tuesday to Friday, aligning more closely with international business schedules. The newly introduced “EISENworkshop” interactive workshop and the “EISENaward 2026” innovation award selection further positioned the exhibition as a cutting-edge platform for industry trend releases and technological exchanges.
For ZHAOQING YONGYE METAL INDUSTRY CO.,LTD dedicated to expanding into international markets, the Cologne Fair serves as the optimal platform to connect with global business opportunities, engage with industry frontiers, and showcase brand strength. Here, we not only engage face-to-face with potential clients but also gain deep insights into the latest industry trends—such as “AI technology applications,” “integration of intelligence and safety,” “human-centered design,” and “green sustainability”—injecting fresh inspiration into our future development. At our booth, buyers from Europe, North America, Southeast Asia, and beyond visited continuously. Many clients highly praised the meticulous details and craftsmanship of our products, with some expressing immediate interest in deepening cooperation—a testament to the irreplaceable business value of in-person exhibitions.
This exhibition featured ZHAOQING YONGYE METAL INDUSTRY CO.,LTD full range of hose reel products, all independently developed, designed, and manufactured. For over two decades, we have steadfastly believed that only by mastering core R&D and manufacturing can we truly establish a foothold in the international market. From product structural design to mold development, from material selection to production process optimization, every step embodies the ingenuity and craftsmanship of Yongye's team. The exhibited products garnered significant attention and extended discussions from numerous European and American buyers due to their stable performance, sophisticated structure, and ergonomic operation experience. After hands-on demonstrations, many clients fully affirmed our independent R&D capabilities and manufacturing expertise. Particularly, a newly upgraded automatic hose retractor became the star product at the booth. Its smooth retraction mechanism and compact design attracted multiple groups of professional buyers for repeated inquiries.
This exemplifies the value of our “three-in-one” development model—driven by R&D, guided by design, and oriented toward sales—enabling rapid response to market demands and delivering more competitive solutions to customers. We firmly believe that only by grounding ourselves in independent R&D can we maintain steadfastness in a rapidly changing market; only by adhering to independent design can our products embody a unique brand identity; and only by breaking down barriers between manufacturing and sales can we efficiently deliver premium products to users worldwide.
This trip to Germany represents not only another successful step in ZHAOQING YONGYE METAL INDUSTRY CO.,LTD. brand globalization but also a new starting point for our ascent to the high-end of the global value chain. Through exchanges and collaboration with global industry leaders, we have further solidified our development philosophy of “technology-driven enterprise, quality-centered foundation.” Moving forward, we will continue leveraging our robust R&D and manufacturing capabilities to align with the industry's trends toward intelligent, user-centric, and eco-friendly solutions. We will propel “Yongye Manufacturing” onto broader international stages, showcasing the quality and innovation of China's hose reel brands to the world!
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